Who would have thought that meet-ups could bring business just like that?
Coincidental watch brands are brands that have emerged with exciting stories after founders met in a specific place where their shared interests and ideas bring forth. Two of the famous examples are brands like Daniel Wellington and MVMT. Its stories have become increasingly familiar as a custom of presenting modest inceptions of the brand. Today, several watch enthusiasts and entrepreneurs moved to build an aspiring brand in the market.
Here are the useful tips that coincidental watch brands can relate to:
- Create a story with mutual connections. Customers buy products based on emotion. Create a brand story that talks about your inspiration and then relate your brand to your target market. If it pays tribute to any groups like military, veterans, divers, or say healthcare sectors employ any of these personas that will bring life to your brand.
- Crowdfund if it’s needed. Funding for mass production for new brands is quite daunting, and new players know that. Do not overprice, instead offer incentivize promotions. One can start from crowdsourcing, crowdfunding, and then eventually sell on your e-commerce website. A few successful brands started from Kickstarter or Indiegogo crowdfunding platforms are brands like William L. 1985and Ganymede. They both started on Kickstarter and now producing watches where customers can order directly from the website.
- Pitch ideas to key opinion leaders or influencers. Some of them are industry C-level experts and business proprietors who may have an existing manufacturing company or an acceleration program where you can have a chance to pitch your ideas. These are the people who can boost your campaign online or by word-of-mouth, connect with them. Do not forget to get their email address and contact numbers to avoid the gatekeeper’s trap.
- Build visual storytelling on socials. Create a brand page on different social media platforms and start building engaging visual storytelling content. Videos are immersive. You may also feature your ambassadors and customer’s works with the photo of your brand. Some are automizing replies to direct customers, utilize and connect it with your website.
- Join groups with similar interests. You do not have to be a long-time watch collector to join groups or fit in. Joining groups develop your interest in watches and gain more knowledge on the technical perspectives. Entrepreneurs must have a deep understanding of how watches are designed and produced. If you need coaching for your product development and innovation, you may apply to the watch business incubator, Kudeta Lab.