Our Projects

Kudeta chose to incubate the Praesidus A-11 brand because of its fascinating history. By embodying and celebrating the veteran community, this brand is deeply rooted in tradition. With its inspirational ambassador, paratrooper Tom Rice, the A-11 project commemorates the soldiers who fought during World War II. We, at Kudeta, always aim for each brand to inspire. So, when we heard about Tom’s story for the first time, losing his watch on the most iconic military jump ever, we decided to create and incubate the Praesidus concept.

Aeromat is a brand that quickly caught Kudeta’s attention because of its novel approach to the vintage-inspired aviation watch. They’ve made it their mission to not only provide technical watches but also to work with professional pilots from all corners of the industry and the globe. Aeromat’s ambassador program is the pinnacle of the brand. Each of their main collections is in direct collaboration with a unique ambassador. Aeromat has set out to share the dreams and experiences of flying with their community and Kudeta is keen to see their future developments.

Aquinus dive watches is a project to inspire diving enthusiasts. Made with highly reliable components like Swiss and Japanese movements, these watches also offer many technical features. This project’s main mission is to help and support ocean conservation efforts. Through its Corporate Social Responsibility program, it has created a collection inspired by and donated a percentage of its sales to Marine Conservation Philippines. Aquinus watches offers many collections with versatile designs perfect for all kinds of divers-from enthusiasts to expert divers.

Grayton’s project is to imagine a brand “built for the urban dweller”, which immediately piqued the interest of the Kudeta team. Inspired by local secrets and experiences, Grayton watches mix a vintage inspiration with a modern touch to make their watches wearable in all situations. They are an exclusively automatic watch brand which they describe as a choice made to reflect the constant buzz found in urban areas today. With this collaboration, Kudeta and Grayton harmonize tradition with modernization to create a unique experience for watch enthusiasts.

In the crowded world of classic watches and smartwatches, the independent brand Nowa is excelling by combining all the know-how of French luxury in an affordable smart hybrid watch with sleek and modern design. With Nowa, technology is at the service of perfect aesthetics – rather than the other way around. With simple yet useful functions such as automatic time zone update, activity and sleep tracking, rejection of incoming calls, and many more. Nowa also pays tribute to traditional watchmaking, while adapting to the ever-changing environment.

Because Kudeta also aims for diversity, taking Opex under our wing is our nod to the growing feminist movement around the world nowadays. We believe that feminine timepieces can also be a robust time-telling tool in a world that is mostly dominated by watches made for men and their jobs. Opex, however, is a collection of fashion watches that do not just define dainty aesthetic, but also modern femininity. Made in Paris for women by women, the brand exudes both trendy and stylish elegance that helps elevate a woman’s expression of individuality.

Telling time is one of the necessary life skills a human being needs in order to survive in this wide wide world. And parents are starting their children young with this fun and exciting brand. The Kids Watches is the e-commerce portal and official distributor of major licensed brands such as Disney, Marvel, Warner Bros, and Red Balloon to name a few. The company behind it, Ewatchfactory Corp, is committed to providing endless possibilities through their designs while ensuring a safe and fun learning environment for its customers. We, at Kudeta, took it as our own, too.

Timeless chronographs with powerful complications, the Charles Hutton brand offers a sophisticated alternative to the priciest modern watches in the market today. Not shying away from traditional fine watch craftsmanship, this British-inspired brand offers its wearers a classic and almost James Bond-esque look which is actually what James Hutton, the founder, is going for. And Kudeta can’t help but fall for these exquisitely-made timepieces. Not just highly accessible watches, but are also made with the competence of luxurious pieces. It is surely an honor to work with this brand.

Rich in history, the Selhor watch is being reincarnated with a new and improved diver watch collection. After a 10-year hiatus in the watch-making industry, Kudeta wanted to be part of this much-awaited comeback, so we helped the brand jumpstart its coveted legacy once again. Maintaining the classic Selhor’s traditional quality, the modern Selhor boasts of more advanced and sophisticated mechanisms that will surely help the brand live up to its name. A true time-telling instrument with a heritage to share, Selhor is ready to take on the market again.