KUDETA

Defining the future horological customer experience

KUDETA

Defining the future horological customer experience

Kudeta is THE customer experience-driven incubator for the horological industry. We seek to identify, enable and support disruptive innovation.

Who We Are

Kudeta selects projects built around delivering unique and transformative customer experiences.

Once selected, you and Kudeta embark upon a two-phase brand development journey:

Our team includes industry experts that provide in-depth project analysis and skilled designers to finish concepts and industrialize them. We then employ market viability testing to confirm the feasibility of the brand by engaging with a broad base of customer profiles to define future clients.

The Kudeta Team brings a comprehensive range of skills covering the vital aspects watch brand management including but not limited to:

  • Watch Brand Strategy
  • Watch Design
  • Watch Supply Chain Architecture and Execution
  • Fundraising and Financial Management
  • Engineering and Manufacturing
  • Retail, Wholesale and e-Commerce Distribution

Our team has only one objective – Commercial Success.

Our Goals

We know that tomorrow’s winning brands have yet to be created. Our goal is to find these future watch entrepreneurs and enable their success.

We seek entrepreneurs with the passion and desire to bring new customer experience to the horology industry. In return, Kudeta will enable their vision to become a reality.

We start by helping you refine your dream into an actionable proposal.

Launching a new venture requires not only hard work but also a heavy dose of experience. Kudeta combines our expertise and resources with your vision, energy and enthusiasm.

Competence and Services

As a horology incubator, Kudeta partners with you on the following tasks and objectives:

From first 6 months

Consumer Profiling
User Experience Testing & Validation
Customer Service Solution
Initial Brand Concepts
Initial Design Concepts
Initial Market A/B Testing
Initial Financial Business Plan
Second Round A/B Testing
Go to Market Plan
Brand Book
Products Design & Samples Productions
Pricing and Distinction Strategy
Launching a Strategy

From first 6th to 12th months

Supply Chain Strategy
Production Planning
Manufacturing
Quality Control
Sales Channel Development
Marketing Execution
Customer Service Strategy
Launch Order Shipments

Why Choose Us?

There are no guarantees of success in either life or business. Today’s rapidly evolving market conditions have rendered the old business models and logic paradigms obsolete.

With Kudeta as your partner you get:

Experience. Resources. Relationships. Process Methodology. Risk Management.

All of which give you and your project the highest probability of commercial success.

Incubator FAQs

How to apply?
REQUIREMENTS:
1. Application Form
2. Business Plan

APPLICATION PROCESS:
1. Project Submission

Fill out the application form here. Next, upload and submit the form together with your Busines Plan. All applications undergo an initial evaluation by which takes 5-10 business days.

2. Interview & Presentation Invitation

We will respond to all applications whatever the result. There are instances that we may contact you for a discussion to verify and clarify some items in your application which in turn helps our team arrive at a decision. Should you pass the initial evaluation, we will invite you for an interview and presentation through email and give you 30 calendar days window to schedule the interview and presentation.

3. Acceptance Decision by Kudeta

After the interview and presentation, Kudeta will contact you within 5 – 10 business days with , our decision we will email you a Kudeta Official Letter of Interest with a draft contract attached as an acceptance confirmation to our program. You have 10 business days to review and respond.

How does it work?
Step 1 Application

After a personal interview, ideally conducted by video conference, Kudeta will evaluate your project, and if deemed viable, will send you an Official Letter of Interest.

Step 2 Project Team Selection

A dedicated Team will be selected for every accepted project comprised of individuals whose experience and skills enhance your project’s chance of commercial success. This Team will focus on your Project for its entire life.

Step 3 Selection of the Mentor

A Mentor is assigned to every Project. Your Mentor’s role is to provide you with personalized guidance through all phases of the journey.

Step 4 Weekly Project Management Review

Success is built step by step. There will be many challenges on the way which each require evaluation and potentially a change in direction. Each week you and the Project Team will formally review the status of the Project and together make the required decisions.

Step 5 Product Launch

Your launch day is our big day, too. Together you and your Kudeta Project Team will develop and implement your Go To Market Plan.

Step 6 Sales Growth

As an incubator, it is Kudeta’s mission to ensure your project’s commercial success. Our Board Members, together with the review committee, will continuously mentor you from project inception to market launch and commercial success driven by sales growth.

What types of projects do we support?
Customer Experience Innovation

86% of buyers are willing to pay more for an engaging customer experience which goes beyond just product. There are many ways to provide an engaging customer experience such as digital lounges, virtual tours and anything that enables a sustainable community. Kudeta believes that customer experience IS the core differentiator of the future.

Product Innovation:
Technical & Design innovation

The watch industry has continuously evolved over its 200 years of existence. For example, the accuracy and reliability of today’s timepieces are the result of constant innovation. If you have a brilliant idea for a tech breakthrough, bring it up! Kudeta will help you turn it into reality.

Distribution Innovation:
Digital & Retail Distribution Innovation

In our technology enamored era, everyone has a mobile device and spends 30% of their time on social media meaning future sales growth will come from the digital engagement channels. The Kudeta team are constantly evaluating new social channels and interested in working with partners exploring new methods of commercial development.

Marketing Innovation:
Digital & Social Media Marketing Innovation

As new and existing Social Media channels consistently evolve, the market must respond with new tools. Kudeta are interested in projects developing new tools and new ways of applying existing tools.

Disruptive Concepts:
Bringing Technology to Another Price Segment

Kudeta has applied Industry 4.0 techniques to re-engineer our manufacturing platform allowing us to bring features previously reserved for very high price points to much more affordable price segments.

How to submit a project?

You only need to complete the KUDETA APPLICATION FORM and submit your BUSINESS PLAN via the link here.

How do we review a project?

While the review committee has vast years of watch industry experience, they are not burdened by either industry norms or past practice. Kudeta is all about innovation and disruption. The Committee will view your vision through the lens of what is viable from design, manufacturing and commercial perspectives.

How long does it take to receive an answer?

Kudeta receives an extensive number of applications each month. We know how important the opportunity is to you, so we will respond as quickly as possible. Generally, you can expect a response within 5 to 10 working days which will come in one of three forms: An acceptance; a declination; or a request for more information.

NEWS & BLOGS

Kudeta Lab Co-Invests With Watch Brands. Learn How!

Kudeta Lab Co-Invests With Watch Brands. Learn How!

Reckoning business uncertainty, we know the impact of getting co-funded. Kudeta Horology Incubator has come forward to back future watch entrepreneurs and be part of its project partners in creating success stories. The announcement was made in early 2020.  ...

Kudeta Application Form

Kudeta Application Form

Our Leadership Team

Mark Parker

eCommerce & Distribution

For the past 25 years, Mark Parker has focused on enabling consumer brands to build value by developing global distribution through Omnichannel retail with a special focus on eCommerce, Asia and the Middle East.

Remi Chabrat

Manufacturing and Supply Chain

Remi Chabrat has spent the past twenty years reinventing supply chain management for the OEM watch market. Remi’s proprietary “just in time” methodologies couple with his detailed knowledge of design processes and distribution channel management to bring considerable expertise and value to any project.

Jacques Sotty

Advisor

“Jacques is a true “Renaissance Man”. He has built on a successful record in professional and adventure sports. He has several years of work experience for leading multinationals like L’Oréal and has launched several start-up companies.

A skilled communicator, art collector, curator, photographer and a scriptwriter. Two of his works have been in the Cannes Film Festival selections. Possessing real creative abilities, Jacques is Kudeta’s storytelling commander-in-chief.”

Our Current Projects

Provoke.

Disrupt.

Innovate.

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